Drumming Gorilla

Looked at advertising today. The 4 P's:

• Product
• Pricing
• Promotion
• Placement

Looked at a recent Dairy Milk advert with a Phil Collins Soundtrack and A Gorilla playing the drums. I would put a youtube link up but as I'm at college youtube is blocked..... Although its not immediately obvious what the advert has anything to do with Dairy Milk when looked at more carefully its more obvious what they were trying to achieve.

• The wall behind the drummer is purple which is the colour of Dairy Milk.


• The advert is quite short, and leaves you wanting more, just a Dairy Milk bar...


• The gorrilla sits at the drums for a while doing nothing, the point at which it starts to play the drums is immediately satisfying...like a Dairy Milk bar...


• Theres the contrast between this advert and other Dairy Milk adverts, its a completely different type of advertising.

http://www.aglassandahalffullproductions.com/?CMP=KNC-gkw - link to the video.

"Drumming gorillas, Phil Collins and Glass And A Half Full Productions?
Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that's what we aim to continue to do; simply make you smile. So if a drumming gorilla's not enough, wait until you see what else we have up our sleeves." - from the Dairy Milk site.

The gorilla is computer generated, some people have been fooled into thinking its real and are worried about cruelty! -

http://uk.answers.yahoo.com/question/index?qid=20070909112758AAWzbYU