Did an excercise today into our likes and dislikes.
- What do you like?
- Why do you like it?
- Could you be convinced otherwise?
This is an example of primary research; these are personal ideas that come from within. Such ideas are possible because of our own experiences with something. Watching film or a meal for example, we form our own opinions on these from our own experience. This is obviously quite different to our views on something that have been gained from secondary sources such as information from books and the internet.
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